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BEMM129 - FINAL REFLECTIONS

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Gibbs (1998) reflection model is probably the most renowned model for examining ones own experiences, allowing oneself to lean and plan how things went, regardless if they went well or not. This is vital when reflecting back on a module that you have undertaken as it plays a vital part in the learning experience.   By utilising Gibbs (1998), I can now see that although the module was not exactly what I was expecting, I still found aspects of it to be a fruitful educational experience, which I can illustrate via Gibbs’s (1998) leaning cycle shown below: Description I joined BEMM129 looking to expand my knowledge on digital business models as I had previously based my undergraduate dissertation on platform business models. Although I was expecting a more traditional module, this module was unique (no lectures or exams) where every 2-3 weeks myself and other students would research, blog, comment and reflect on a topic chosen by the module leader. Feelings ...

How Airbnb's Digital Business Model Has Contributed to Its Success

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©Airbnb How is that major industries that took decades to build up are being disrupted and torn apart by start ups who are just a few years old? In just 10 years Airbnb has managed to become one of the most valuable private companies in the world), as it operates 650,000 rooms across 192 countries (Airbnb 2017). In comparison, in 88 years Marriott International managed to build 697,000 rooms across 80 countries (Marriott 2018).  The difference? Airbnb doesn’t own a single room and as a result is valued at $31 billion (Thomas 2017) compared to Marriott’s $16 billion (Marriott 2018).                                                                                                                ...